BERO
Introducing BERO, a premium non-alcoholic beer created with non other than Tom Holland.
Inspired by Tom’s journey and values, BERO is crafted for those who refuse to settle, offering an elevated drinking experience without compromise. From the crisp Kingston Golden Pils to the tropical Edge Hill Hazy IPA, each brew celebrates moderation without sacrificing pleasure, offering a lifestyle that everyone can aspire to.
CENTER partnered with Tom and the team at Imaginary Ventures to build an NA-beer that proves it’s not a substitute, it’s the new gold standard in beer.
Born in London. Crafted in America. Enjoyed worldwide.
Brand Identity
Packaging
with CENTER
GHOSTWRITE
Born from the vision of Josh Luber, the founder of StockX and a passionate collector, ghostwrite sits at the crossroads of high fashion and collectible art.
We worked with the ghostwrite team to design a system as flexible as its ghostly canvas. With a wordmark that comes and goes with ectoplasmic ooze, and a typographic system with layers of depth, the brand system serves as a platform for its partners’ stories. A simple palette of gray tones let the ghosts’ designs stand out as the collectible pieces of art they are. We’ve created a material palette of soft molded paper, foam, and frosted glass like a soft cocoon for our little heroes, which arrive in a custom box ready to be displayed, opened, or archived.
In fact, the archival nature of collecting plays a large role in ghostwrite’s communication. Each release highlights the minute details of each design—its taxonomy, population, level of access—that determine its place in the collectibles ecosystem. The brand is an ever-growing archive, and the numbers, folios, and arrangement of information reflect that truth. Collecting is not merely about the physical object, but the thrill of the hunt. Each ghost is made for a cultural afterlife—every purchase grants the opportunity to own a piece of living history.
Brand Identity
Packaging
with CENTER
INDIFY
With Indify, artists are founders. Launched in 2015 by Shav Garg, Conner Lawrence, and Matthew Pavia, Indify is paving the way for a more equitable music industry. The platform, which began with a unique algorithm that identifies and tracks growing talent, connects emerging artists with the funding they need to build bigger careers on their own terms.
Leading with a six pointed star as the logo mark, we helped re-launch Indify with a brand system that has two functions. To build trust with its network of investors and artists as a tech platform with extensive history using data to pinpoint, project, and pump up emerging artists. And represent an artist-led and avant-garde movement, resonating with our artist partners—creative souls who have left “the real world” to follow their passion, vision, and expressive voice.
Through analog textures and hazy, layered animations it emphasizes the grainy, colorful dream state of stardom.
Brand Identity
with CENTER
SUPER NORMA
Super Norma is a casual and playful Italian joint serving up Napoli-inspired pastas and tunes on Rathdowne St. in Carlton – just like Nonna used to make.
What started as a pop-up passion project for Marco Salzano and Luca Muscato—two friends drawing on their mutual upbringings in southern Italy—has quickly turned into a Melbourne pasta and hospitality icon.
Brand Identity
Signage
Marketing
Merchandise
PAVISE
Founder and CEO Sophie Bai, one of the world’s preeminent bio-cosmetic scientists, approached CENTER to name and build a suncare brand that would challenge the status quo by bringing a touch of luxurious fashion into the laboratory.
Enter Pavise—an advanced biotech company on a mission to break conventions of the skincare industry and take sun protection for every skin type seriously through meticulously researched, breakthrough technology.
Inspired by the electrifying and intensely-saturated visuals produced under the microscope, the packaging system features a vivid 3D recreation of Pavise’s patented DiamondCore® Shield, balanced by a refined typographic system that instills trust and embodies a brand rooted in extensive scientific research.
Brand Identity
Packaging
with CENTER
LOS DOS
Do you know what’s in your tequila? Los Dos contains
Brand Identity
Packaging
with CENTER
C4 ENERGY
A clean, refreshed look for the leader in mental and physical performance.Packaging
with CENTER
DISCO MEDITERRANEA
Melbourne is going loco for Italo-Disco. The broad genre fusing boogie, disco and jazz-funk sounds that defined Italian popular music in the 70s and 80s is experiencing something of a renaissance in Melbourne, of all places.
Luca Muscato, one of the creative directors of multicultural music community, DiscoMediterranea, says that Melbourne’s cultural diversity and long-standing fascination with records from all over the world explains why folks can’t get enough of Italo-Disco.
Originally from Palermo, Sicily, (a city celebrated for its eclectic mix of marketplaces, music, and multicultural influences), Muscato co-founded DiscoMediterranea with a likeminded group of creative minds in 2019.
Enriched by a growing community of DJs and contributors, the project aims to connect people to the diverse sounds of the Mediterranean through multi-sensory experiences of music and storytelling.
Its roster of rotating DJs are infusing some of Melbourne’s most popular bars and venues with beats spanning the genre’s early years, through to sounds from its recent global ‘revival’ (often referred to as ‘Nu-Disco,’ instigated by a new wave of Italian producers and record labels including Mystic Jungle and Periodica Records).
Brand Identity
Marketing
Packaging
BALLOON COFFEE
The latest and greatest Zurich specialty coffee company, born from the minds of two industry veterans – former Dutch Barita Champion and lover of all things fermented, pickled, brewed or roasted Coen van Sprang and engineer and coffee expert Patrizio Frigeri.
After years of working for European and Australian coffee roasters, Coen and Patrizio wanted to inject some vibrancy, joy and fun back into an industry that had become overwhelmingly minimal and serious.
Inspired by Coen’s hot air balloon travels through the coffee growing regions of Ethiopia, Balloon Coffee Roasters was born – a bold, yet playful identity that doesn’t take itself too seriously.
Brand Identity
Packaging
Website
GHETTO GASTRO
Ghetto Gastro is a culinary collective from the Bronx who have defined their own lane merging food, art, music, fashion and design. They believe that food is an essential vehicle for storytelling that can connect, nourish, and empower people across the globe.
We helped them get retail ready for their big Target launch of Toaster Pastries, Pancake + Waffle Mixes, and Maple Syrups with packaging that is just as bold and colorful as the stories their recipes tell.
Packaging
with CENTER
MAGIC SPOON TREATS
When Magic Spoon came to us with their newest product, Treats, we knew it was going to be important to maintain a clear visual relationship between their core product and this new offering.
Inspired by the structure and quirks of the existing Magic Spoon logo, we recognized an opportunity to give Treats the platform they deserve. To do this, we created a suite of custom Magic Spoon inspired characters and logo treats-ment.
The core cereal packages show the individual cereal larger than life, demonstrating texture and detail and we took this idea to the next level, making the treats themselves the hero of the packaging—positioning them larger than life and personifying them with a suite of cheeky expressions.
Packaging
with CENTER
KATKIN
KatKin is a nutrition, education, and community focused cat-care brand based in the UK that works with world leading veterinarians and nutritionists to develop food that gives cats the nutrients they actually need. KatKin is cutting the fluff from the cat industry and exposing the truth behind mass-produced cat food.
Brand Identity
Website Packaging
Art Direction
with CENTER
BLACK FOX COFFEE
Black Fox Coffee is a New York specialty coffee company born out of a single desire, a better café experience. Founders Daniel Murphy and Gary Hardwick, dissatisfied with their daily coffee options, set out to create full-service cafes, espresso bars and a roastery that honors the Black Fox Coffee mission: to make remarkably good coffee experiences accessible to all.
Hospitality
Website
Merchandise
Signage
Art Direction
Marketing
BLANC BAKERY
With pedigree working at some of Melbourne’s best bakeries, James and the team at Blanc wanted to intrdouce the town of Berwick to the craft of sourdough baking, NYC-style bagels and the finest viennoiserie, with an approachable and warm brand identity.
Brand Identity
Merchandise
Signage
Packaging
O.MY
This farm-to-table restaurant may be almost a decade old, but it still stands out as one of the most energising fine dining experiences in Melbourne, being named 2024 Restaurant of the Year.
Brand Identity
Website
Merchandise
Signage
Art Direction
Photography
Marketing
DUKES COFFEE
Dukes Coffee Roasters is an Australian organic specialty coffee company based in Melbourne, Perth and Seoul.
As Creative Director, I built and implemented all brand and marketing strategies for 5+ years, while sourcing and designing packaging, signage, print material and merchandise from both local and global suppliers.
Brand Identity
Brand Strategy
Packaging
Website
Merchandise
Signage
Art Direction Photography
Social Media Marketing